Featured Project

Fleet Management Solutions

As a tool for generating sales, the FMS corporate website went through a critical rebuild focused on usability and aggressive search engine optimization.

Close-up view of the Fleet Management Solutions website interface Visit Site

Search Engine Optimization

To enhance traffic from organic search results, I restructured the FMS site using semantic markup and CSS rather than table-based layout. Additionally, I optimized the site for print and handheld devices.

JavaScript / Flash Development

Several elements of the FMS site required me to develop flash animations and manipulate basic JavaScript.

Content Localization

ASP carried over from the original FMS site allowed me to create content that varies based on users' regions. Pending professional translation, the site is primed and ready to launch in Mexico and the Middle East.

Screenshot of the Fleet Management Solutions website

Continuous Improvement

By using Google Analytics to track usage data, I've been able to fine-tune content and hone in on powerful keywords. On top of this, I'm testing several homepage "call to action" headings with Google Optimizer to determine which wording results in the highest sales conversion rate.